We’re welcoming new faces, so it makes sense for you to get to know who already works here. Think of this page as a way to travel around the world, getting to know the people behind Go City along the way. We’re all human – we have things in common and things that help us stand out. The great thing is, they’re all happy to tell you who we (and they) really are.

Hear what they think straight from them. Get to know our teams in work and away from their job title. We don’t speak for them, but what we can tell you is that they all share our values and have a lot to bring to the table. Fancy seeing your profile here too?

In Destination Sales Manager

Julie

Content Executive

Alice

VP People

Natalie

VP - Direct Marketing

David

Software Engineer

Kashif

Senior Software Engineer

Rachel

VP Global Brand Marketing

Dawn

Learn about the amazing people at Go City Careers and their inspiring stories. Meet our team members and discover their journey to success!

Meet Our People | Go City Careers 

About usGo City is the largest multi-attraction pass company in the world operating in 30+ global cities with over 65% market share. We were formed in early 2017 through the merger of three separate entities, London-based (Leisure Pass Group), Boston-based (Smart Destinations) and New York Pass, each of which offered passes allowing travellers to visit attractions in different geographic markets. The technological expertise and commercial reach of the combined entity has forged a clear global leader in an attractive segment of the e tourism market. We are backed by highly successful Private Equity firm Exponent and headquartered in London with a team of over 150. With a heavy investment in the technology teams this year, we have ambitious plans to drive the business’ continued profitable growth. Go City is excited for like-minded, problem-solving individuals to join our transformation and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a target="_blank" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>About the Role Job title: Regional Director - Spain Contract type: Full time contractor role Location: Barcelona or Madrid (remote) Reporting line: SVP Destination and Partnerships, EMEA Summary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, while working to increase profitability through ongoing analysis and partnership efforts. You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the Barcelona and Madrid markets, although you should be open to any expansion of this remit.What you’ll do/ be helping us to do Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will:● Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights. Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach. ● Leverage strong contract and rate negotiation skills to craft agreements that strengthen partnerships and align with Go City strategic goals.● Provide strategic, high-touch account management for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively. ● Maintain a full understanding of the P&amp;L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks. ● Leverage strong analytical skills and data insights to drive informed decisions and implement strategies that optimize performance and achieve business goals. ● Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey. ● Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability. ● Secure competitive rates and inventory during during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold. ● Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives. ● Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships. ● Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition. ● Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape. ● Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities. This may require travel and sometimes outside of business hours. ● Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition. ● Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution. ● Develop incentive programs to motivate third party resellers. ● Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness.● Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance. ● Build and oversee budgetary needs for your respective territory. ● We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day ● Commitment to live and breathe our Company values in the delivery of your role and responsibilities

About usGo City is the largest multi-attraction pass company in the world operating in 30+ global cities with over 65% market share. We were formed in early 2017 through the merger of three separate entities, London-based (Leisure Pass Group), Boston-based (Smart Destinations) and New York Pass, each of which offered passes allowing travellers to visit attractions in different geographic markets. The technological expertise and commercial reach of the combined entity has forged a clear global leader in an attractive segment of the e tourism market. We are backed by highly successful Private Equity firm Exponent and headquartered in London with a team of over 150. With a heavy investment in the technology teams this year, we have ambitious plans to drive the business’ continued profitable growth. Go City is excited for like-minded, problem-solving individuals to join our transformation and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a target="_blank" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>About the Role Job title: Regional Director - Spain Contract type: Full time contractor role Location: Barcelona or Madrid (remote) Reporting line: SVP Destination and Partnerships, EMEA Summary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, while working to increase profitability through ongoing analysis and partnership efforts. You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the Barcelona and Madrid markets, although you should be open to any expansion of this remit.What you’ll do/ be helping us to do Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will:● Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights. Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach. ● Leverage strong contract and rate negotiation skills to craft agreements that strengthen partnerships and align with Go City strategic goals.● Provide strategic, high-touch account management for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively. ● Maintain a full understanding of the P&amp;L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks. ● Leverage strong analytical skills and data insights to drive informed decisions and implement strategies that optimize performance and achieve business goals. ● Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey. ● Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability. ● Secure competitive rates and inventory during during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold. ● Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives. ● Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships. ● Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition. ● Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape. ● Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities. This may require travel and sometimes outside of business hours. ● Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition. ● Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution. ● Develop incentive programs to motivate third party resellers. ● Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness.● Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance. ● Build and oversee budgetary needs for your respective territory. ● We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day ● Commitment to live and breathe our Company values in the delivery of your role and responsibilities RequirementsWhat do you have/Who are you? ● You are based in Barcelona or Madrid (with a preference of Barcelona)● You are fluent in both, written and spoken Spanish ● Ideally, you have strong pre-existing relationships in the tourism market locally ● You have proven expertise in business development and excellent rates and contracts negotiation ● You are a natural problem-solver, able to gain internal consensus to overcome obstacles and willing to roll up your sleeves to personally implement solutions ● You understand complex business models and pricing scenarios and thrive on data analysis. Data doesn’t intimidate you. You enjoy analysing it to make informed decisions ● You are willing to work in a remote work environment and as such are an independent self-starter. You exhibit strong organizational skills ● You have exceptional interpersonal and communication skills and proven experience building deep and influential relationships with key stakeholders, executive level clients and internal business partners ● You have ability to adapt and prioritize in a fast-paced environment ● You have an in-depth understanding of the attractions market ● You are proficient in Microsoft office suite tools, familiarity with Salesforce, JIRA, and/or Tableau would be an advantage ● You have strong project management, business analysis, interpersonal and communication skills ● You desire to work in an environment that is welcoming, open, transparent, curious, collaborative, challenging, results-driven, and fun! Location ● The role is home based, with frequent visits to key strategic partners such as attractions, convention bureaus and travel trade organizations in your market. ● Travel to our London based Head Office and industry trade shows will also be required from time to time. We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.

Regional Director - Spain - Barcelona

Regional Director - Spain

About usGo City is the largest multi-attraction pass company in the world operating in 30+ global cities with over 65% market share. We were formed in early 2017 through the merger of three separate entities, London-based (Leisure Pass Group), Boston-based (Smart Destinations) and New York Pass, each of which offered passes allowing travellers to visit attractions in different geographic markets. The technological expertise and commercial reach of the combined entity has forged a clear global leader in an attractive segment of the e-tourism market. We are backed by highly successful Private Equity firm Exponent and headquartered in London with a team of over 150. With a heavy investment in the technology teams this year, we have ambitious plans to drive the business’ continued profitable growth. Go City is excited for like-minded, problem-solving individuals to join our transformation and make their mark on our future.We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in!&nbsp;&nbsp; For more information and a sneak at our product take a look at<a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external"> </a><a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>About the RoleJob title: Regional Director – Singapore and DubaiContract type: Full time employment role Location: Singapore (remote)Reporting line: SVP Destination and Partnerships, EMEASummary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, &nbsp;while working to increase profitability through ongoing analysis and partnership efforts. &nbsp;You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the Singapore and Dubai markets, although you should be open to any expansion of this remit.

About usGo City is the largest multi-attraction pass company in the world operating in 30+ global cities with over 65% market share. We were formed in early 2017 through the merger of three separate entities, London-based (Leisure Pass Group), Boston-based (Smart Destinations) and New York Pass, each of which offered passes allowing travellers to visit attractions in different geographic markets. The technological expertise and commercial reach of the combined entity has forged a clear global leader in an attractive segment of the e-tourism market. We are backed by highly successful Private Equity firm Exponent and headquartered in London with a team of over 150. With a heavy investment in the technology teams this year, we have ambitious plans to drive the business’ continued profitable growth. Go City is excited for like-minded, problem-solving individuals to join our transformation and make their mark on our future.We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in!&nbsp;&nbsp; For more information and a sneak at our product take a look at<a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external"> </a><a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>About the RoleJob title: Regional Director – Singapore and DubaiContract type: Full time employment role Location: Singapore (remote)Reporting line: SVP Destination and Partnerships, EMEASummary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, &nbsp;while working to increase profitability through ongoing analysis and partnership efforts. &nbsp;You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the Singapore and Dubai markets, although you should be open to any expansion of this remit.RequirementsWhat you’ll do/ be helping us to doUnder the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights.&nbsp; Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach. ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong contract and rate negotiation skills&nbsp;to craft agreements that strengthen partnerships and align with Go City strategic goals.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide strategic, high-touch account management&nbsp;for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a full understanding of the P&amp;L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong analytical skills and data insights&nbsp;to drive informed decisions and implement strategies that optimize performance and achieve business goals.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure competitive rates and inventory during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold.&nbsp; ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities.&nbsp; This may require travel and sometimes outside of business hours.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop incentive programs to motivate third party resellers.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build and oversee budgetary needs for your respective territory.●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commitment to live and breathe our Company values in the delivery of your role and responsibilities What do you have/Who are you?●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are based in Singapore●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ideally, you have strong pre-existing relationships in the tourism market locally●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have proven expertise in business development and excellent rates and contracts negotiation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are a natural problem-solver, able to gain internal consensus to overcome obstacles and willing to roll up your sleeves to personally implement solutions●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You understand complex business models and pricing scenarios and thrive on data analysis. Data doesn’t intimidate you. You enjoy analysing it to make informed decisions●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are willing to work in a remote work environment and as such are an independent self-starter. You exhibit strong organizational skills●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have exceptional interpersonal and communication skills and proven experience building deep and influential relationships with key stakeholders, executive level clients and internal business partners●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have ability to adapt and prioritize in a fast-paced environment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have an in-depth understanding of the attractions market●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are proficient in Microsoft office suite tools, familiarity with Salesforce, JIRA, and/or Tableau would be an advantage●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have strong project management, business analysis, interpersonal and communication skills●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You desire to work in an environment that is welcoming, open, transparent, curious, collaborative, challenging, results-driven, and fun!Location●&nbsp; The role is home based, with frequent visits to key strategic partners such as attractions, convention bureaus and travel trade organizations in your market.● Travel to our London based Head Office and industry trade shows will also be required from time to time.&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.BenefitsThe all-important perks:<ul> <li>Discretionary bonus</li> <li>Enhanced Pension Contributions</li> <li>Work from Anywhere policy </li> <li>Annual leave - 20 days each year </li> <li>Buy Annual Leave scheme (up to 5 days each year)</li> <li>Upgraded family leave</li> <li>Dedicated time for personal professional development each month</li> <li>Personal Learning Budget</li> <li>Access to Mental Health First Aiders</li> <li>Annual Explorer Passes allowance</li> <li>Floating public holidays</li> <li>Vision care</li> <li>Medical &amp; Dental </li> </ul>

Regional Director - Singapore & Dubai - Singapore

Regional Director - Singapore & Dubai

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp;Go City is looking for a SEO Specialist to join our holistic search team in the London office. You will be in charge of the hands-on execution of a best-in-class SEO strategy across technical, offsite and content. You will help to identify technical SEO practices, and implement them across our websites. You will be armed and up to date with the latest SEO news and industry updates.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive organic revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of SEO initiatives, and ensure we are seeing ongoing growth in organic search across a range of natural and social search engines.&nbsp;This highly cross-functional role requires close collaboration with the search team, the wider marketing team, the content team, the brand team and the sites team among other stakeholders.&nbsp;&nbsp;What will you be responsible for /helping us to do?&nbsp;<ul><li>Executing robust SEO strategies across multiple sites that align with overall business goals.&nbsp;</li></ul><ul><li>Enhance on-page elements, including meta tags, headers, images, and internal linking structures.&nbsp;</li></ul><ul><li>Collaborate with the content team and plan and coordinate multi-language content writers to deliver high-quality, SEO-friendly content, and manage our blog content.&nbsp;</li></ul><ul><li>Detailed keyword research to uncover opportunities for content optimisation and growth.&nbsp;</li></ul><ul><li>Ensure all content adheres to the latest SEO best practices and is tailored to our target audience.&nbsp;</li></ul><ul><li>Conduct periodic content audits to identify areas for improvement and expansion.&nbsp;</li></ul><ul><li>Oversee site architecture, page speed, mobile responsiveness, and overall technical performance, ensuring continual improvement.&nbsp;</li></ul><ul><li>Work closely with the sites and UX teams to implement technical SEO enhancements.&nbsp;</li></ul><ul><li>Perform regular technical audits to maintain website health and ensure compliance with search engine guidelines.&nbsp;</li></ul><ul><li>Utilise tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, and other SEO platforms to track and monitor performance.&nbsp;</li></ul><ul><li>Analyse key SEO metrics, providing insights and actionable recommendations for improvement.&nbsp;</li></ul><ul><li>Stay informed about industry trends, algorithm updates, and best practices, adjusting strategies based on competitive and market insights.&nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp;Go City is looking for a SEO Specialist to join our holistic search team in the London office. You will be in charge of the hands-on execution of a best-in-class SEO strategy across technical, offsite and content. You will help to identify technical SEO practices, and implement them across our websites. You will be armed and up to date with the latest SEO news and industry updates.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive organic revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of SEO initiatives, and ensure we are seeing ongoing growth in organic search across a range of natural and social search engines.&nbsp;This highly cross-functional role requires close collaboration with the search team, the wider marketing team, the content team, the brand team and the sites team among other stakeholders.&nbsp;&nbsp;What will you be responsible for /helping us to do?&nbsp;<ul><li>Executing robust SEO strategies across multiple sites that align with overall business goals.&nbsp;</li></ul><ul><li>Enhance on-page elements, including meta tags, headers, images, and internal linking structures.&nbsp;</li></ul><ul><li>Collaborate with the content team and plan and coordinate multi-language content writers to deliver high-quality, SEO-friendly content, and manage our blog content.&nbsp;</li></ul><ul><li>Detailed keyword research to uncover opportunities for content optimisation and growth.&nbsp;</li></ul><ul><li>Ensure all content adheres to the latest SEO best practices and is tailored to our target audience.&nbsp;</li></ul><ul><li>Conduct periodic content audits to identify areas for improvement and expansion.&nbsp;</li></ul><ul><li>Oversee site architecture, page speed, mobile responsiveness, and overall technical performance, ensuring continual improvement.&nbsp;</li></ul><ul><li>Work closely with the sites and UX teams to implement technical SEO enhancements.&nbsp;</li></ul><ul><li>Perform regular technical audits to maintain website health and ensure compliance with search engine guidelines.&nbsp;</li></ul><ul><li>Utilise tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, and other SEO platforms to track and monitor performance.&nbsp;</li></ul><ul><li>Analyse key SEO metrics, providing insights and actionable recommendations for improvement.&nbsp;</li></ul><ul><li>Stay informed about industry trends, algorithm updates, and best practices, adjusting strategies based on competitive and market insights.&nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;RequirementsWhat skills do you have that are essential in this role?&nbsp;Essential:&nbsp;<ul><li>2+ years background as an SEO Manager or similar role – being familiar with all aspects of the process&nbsp;</li></ul><ul><li>Deep understanding of SEO principles, algorithms, and best practices.&nbsp;</li></ul><ul><li>Strong analytical skills with the ability to interpret data and derive actionable insights.&nbsp;</li></ul><ul><li>Excellent project management abilities, capable of managing multiple tasks concurrently.&nbsp;</li></ul><ul><li>Strong organisational skills with the flexibility to prioritise tasks according to shifting workflows.&nbsp;</li></ul><ul><li>Be able to present data and insights and articulate points clearly and concisely&nbsp;</li></ul><ul><li>Experience working with wider business teams on projects and campaigns to deliver results.&nbsp;</li></ul><ul><li>Excellent copywriting and CMS editing skills.&nbsp;</li></ul><ul><li>Commercially savvy with a versatile, can-do attitude.&nbsp;</li></ul><ul><li>Problem-solving mindset and a willingness to learn new technologies or skills.&nbsp;</li></ul><ul><li>High level of numeracy with strong attention to detail—proficiency in Excel is essential.&nbsp;</li></ul><ul><li>A team player with outstanding communication and collaboration skills, capable of building strong relationships within the company and with external partners.&nbsp;</li></ul><ul><li>Experience using third-party tools to analyse and interpret data and trends, including Google Search Console and SEO tools like SEMrush, Ahrefs, etc.&nbsp;</li></ul>&nbsp; Desirable:&nbsp;<ul><li>Experience working in a travel related business&nbsp;</li></ul><ul><li>Experience with executing Paid search campaigns&nbsp;</li></ul><ul><li>Experience with content writing, editing and publishing in a CMS&nbsp;</li></ul>BenefitsThe all-important perks:&nbsp;<ul><li>Competitive market rate salary&nbsp;</li></ul><ul><li>Discretionary bonus&nbsp;</li></ul><ul><li>Enhanced Pension Contributions&nbsp;</li></ul><ul><li>Life Assurance at 4 x base salary&nbsp;</li></ul><ul><li>Annual leave - 25 days per year + Bank Holidays&nbsp;</li></ul><ul><li>Buy Annual Leave scheme (up to 5 days each year)&nbsp;</li></ul><ul><li>Floating bank holiday&nbsp;</li></ul><ul><li>Upgraded Family Leave&nbsp;</li></ul><ul><li>Flexible and Hybrid working&nbsp;</li></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;

SEO Specialist - London

SEO Specialist

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp; &nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp; &nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com/</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp; &nbsp;Go City is looking for a Paid Search Specialist to join our holistic search team. This new role has been created to support the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend across global markets.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of Paid Search initiatives, and ensure we are seeing a profitable growth in pass sales.&nbsp;The role of Paid Search Specialist is responsible for managing search campaigns to ensure target metrics are delivered. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.&nbsp;

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp; &nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp; &nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com/</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp; &nbsp;Go City is looking for a Paid Search Specialist to join our holistic search team. This new role has been created to support the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend across global markets.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of Paid Search initiatives, and ensure we are seeing a profitable growth in pass sales.&nbsp;The role of Paid Search Specialist is responsible for managing search campaigns to ensure target metrics are delivered. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.&nbsp;RequirementsWhat will you be responsible for /helping us to do?&nbsp;<ul><li>Plan, execute and deliver paid search campaigns for Go City, ensuring all commercial metrics are delivered&nbsp;</li></ul><ul><li>Defining global strategies for Paid Search alongside the Holistic Search Director&nbsp;</li></ul><ul><li>Act as a mentor to paid search executives to ensure that tasks are prioritised most efficiently&nbsp;&nbsp;</li></ul><ul><li>Platform account management, budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion across Google and Bing&nbsp;&nbsp;</li></ul><ul><li>Data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimisation&nbsp;&nbsp;</li></ul><ul><li>Develop ‘test, learn and refine’ plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimisation&nbsp;</li></ul><ul><li>Support the testing of new channels, markets and platform betas&nbsp;</li></ul><ul><li>Manage workload across multiple paid search projects with particular focus on Google Ads and Microsoft Ads&nbsp;</li></ul><ul><li>Measure success of campaigns through development of analysis - reporting where enhancements can be made&nbsp;</li></ul><ul><li>Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance&nbsp;</li></ul><ul><li>Develop strong relationships within the marketing department and wider business&nbsp;</li></ul><ul><li>Work to develop and drive improved campaign efficiencies&nbsp;</li></ul><ul><li>Proactively keep abreast of the latest paid media trends to apply to the business, where applicable&nbsp;</li></ul><ul><li>We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day&nbsp;</li></ul><ul><li>Commitment to live and breathe our Company values in the delivery of your role and responsibilities &nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;&nbsp;What skills do you have that are essential in this role?&nbsp;Essential:&nbsp;<ul><li>2+ years background in managing PPC campaigns (preferably with large budgets) on Google Ads and Microsoft Ads – Be familiar with all aspects of the process&nbsp;</li></ul><ul><li>Highly goal-orientated individual who is driven by sales targets and an ambition to succeed&nbsp;</li></ul><ul><li>Strong analytical abilities and experience producing, interpreting, and presenting management reports&nbsp;</li></ul><ul><li>Strong interpersonal and communication skills, both written and verbal&nbsp;</li></ul><ul><li>Demonstrated ability to use initiative, and curiosity to identify opportunities&nbsp;</li></ul><ul><li>Knowledge and working experience of Google Analytics and holistic search strategies&nbsp;</li></ul><ul><li>Excellent Excel skills as well as all other MS Office programs&nbsp;</li></ul><ul><li>Strong knowledge of B2C landscapes and the search landscape in general, preferably within the context of global markets&nbsp;</li></ul><ul><li>Product Feed management within Google and/or third-party tools&nbsp;</li></ul><ul><li>Sound understating of bid management software such as Skai (Kenshoo) or Google Search Ads 360&nbsp;</li></ul><ul><li>Sound understating of digital marketing in general, and in ecommerce&nbsp;</li></ul>Desirable:&nbsp;<ul><li>Experience working in a travel related business&nbsp;</li></ul><ul><li>Experience with executing SEO-related optimisations&nbsp;</li></ul><ul><li>Experience using bid management software such as Skai/Kenshoo or Google Search Ads 360 (DoubleClick Search)&nbsp;</li></ul>BenefitsThe all-important perks:&nbsp;<ul><li>Competitive market rate salary&nbsp;</li></ul><ul><li>Discretionary bonus&nbsp;</li></ul><ul><li>Enhanced Pension Contributions&nbsp;</li></ul><ul><li>Life Assurance at 4 x base salary&nbsp;</li></ul><ul><li>Annual leave - 25 days per year + Bank Holidays&nbsp;</li></ul><ul><li>Buy Annual Leave scheme (up to 5 days each year)&nbsp;</li></ul><ul><li>Floating bank holiday&nbsp;</li></ul><ul><li>Upgraded Family Leave&nbsp;</li></ul><ul><li>Flexible and Hybrid working&nbsp;</li></ul><ul><li>Dedicated time for personal professional development each month&nbsp;</li></ul><ul><li>Personal Learning Budget&nbsp;</li></ul><ul><li>Access to Mental Health First Aiders&nbsp;</li></ul><ul><li>Annual Explorer Passes allowance&nbsp;</li></ul><ul><li>EAP providing access to counselling, finance support etc&nbsp;</li></ul><ul><li>Cycle to Work Scheme&nbsp;</li></ul><ul><li>The usual sociable stuff (when restrictions allow)&nbsp;</li></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;&nbsp;&nbsp;&nbsp;

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