Commercial Analyst

About us 

Go City is transforming the way people see and experience the world’s greatest destinations.  We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.  

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future. 

We listen to our customers, our partners and our team, to help improve our business every day.  And that’s where you come in! For more information and a sneak at our product take a look at www.gocity.com 

 
About the role 
Commercial Analyst
Full time 
Permanent 
Singapore based (hybrid working) - the successful candidate must reside in Singapore
Reports to VP Operations, APAC

The Role

The Commercial Analyst is responsible for overseeing data for APAC, and reporting frameworks, guaranteeing the integrity and precision of data. The ideal candidate will have a blend of technical skills (data cleaning and statistical analysis) and soft skills (critical thinking and communication) and be adept in transforming raw data into structured information, which will then be analyzed to draw insights that drive strategic business decisions.  
  

Key Responsibilities  
Marketing Commercial Growth Analytics  

• Data Aggregation- Gather user traffic data from primary and secondary sources including Google Analytics, Paid and social media, affiliates and other channels of distribution and external sites and clean and normalize the data  

• Analytics - Employ statistical techniques to decode performance trends and patterns. Identify optimization and efficiencies and present them to stakeholders with guidance and actionable to drive business growth and follow through to successful implementation and measure outcome 

• Paid Media Strategy (PPC, Social and Display) - Support the APAC Marketing team in creating Paid Media strategies for Search, Social, Display, Native and other digital channels. Conduct keyword research, create compelling ads, and manage campaign uploads, ensuring alignment with brand tone and goals. 

• Track Keyword Performance for key source markets across APAC and collaborate with marketing leads to optimize performance.

• Global Collaboration- Laise with Global Marketing teams to drive marketing efficiencies for APAC cities and source markets by tracking performance of routes and optimizing for profitability  

• Data Visualization: Represent findings through charts and dashboards to make the data understandable by the wider APAC and global teams 

• Implement best optimization practices, including daily checks, Search Query Reports (SQRs), Social and display campaigns, and budget health checks. 

Destination Analytics Support  

• Develop Destination Dashboards in collaboration with the Destination team to enable them to visualize city wise performance at a glance 

Trade and Affiliate Marketing Analytics 

• Generate Reports for Affiliate marketing
• Collaborate with Marketing Affiliate team to scale the channel for APAC cities 

• Support the APAC Affiliate and commercial team with analytics on performance across the affiliate network  

APAC Reporting  

• Be the Go-to person for the APAC team to generate any ad-hoc reports via SQL from the DWH within a moderate set of reports  

• Track and Report APAC performance trends to Global leaders and events as needed 

• Support the APAC team with analytics needs on an ad-hoc basis  

Requirements

Skills and Qualifications  

• A bachelor’s degree in computer science, Information Management, Statistics, or a comparable discipline is required, with prior experience of 4-5 years in data analysis in ecommerce. Travel experience is a plus  

• Possess a solid foundation in statistics and practical experience with statistical software (such as Excel, SPSS, SAS) and mastery in data analysis languages including SQL, Python, and R.  

• Exhibit exceptional analytical abilities to compile, structure, examine, and present substantial data sets with precision and thoroughness.   

• Capable of critically evaluating data to derive meaningful, actionable insights.  

• Demonstrate superior communication and presentation capabilities, adept at simplifying complex data insights for audiences without a technical background 

 
Additional Requirements  

• Adept at report writing and presenting findings 

• Ability to work under pressure and meet tight deadlines 

• Ability to collaborate and work with stakeholders across geographies 

Benefits

The all-important perks: 

• Competitive market rate salary  

• Discretionary bonus scheme 

• Enhanced annual leave time 

• Ability to buy 5 additional days holiday each year 

• Floating bank holiday  

• Enhanced Parental Leave 

• Dedicated time for personal professional development each month 

• Personal Learning Budget 

• Access to Mental Health First Aiders 

• Annual Explorer Passes allowance  

• Work from Anywhere for up to 4 weeks per year 

 
We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.