Alice Padfield

I love the atmosphere at Go City, it feels like a very exciting and collaborative place to work. Everyone gets an opportunity to share their ideas and make real change.

What do you love about working at Go City?

I love to write and I love to travel so working somewhere where I get to combine those interests and learn about destinations around the world while I work felt like a great opportunity.

What attracted you to the role?

Go for it! Do your research on Go City and our products, check out the socials and just generally start to engage before you even get here.

What advice would you give to someone thinking of applying?

I love the way I get to be creative in my role, writing new attractions and blogs is an endless chance to research and write, and even the jobs which sometimes are less exciting feel fun when you're looking at fun destinations and exciting attractions.

What is the best thing about being a Content Executive?

Anything people might not know about you

Discover Alice Padfield's role in Go City's content team and her passion for creativity. Join us and be part of a team that values collaboration and innovation.

Meet Alice Padfield: Our Content Marketing Manager | Go City Careers

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp;Go City is looking for a SEO Specialist to join our holistic search team in the London office. You will be in charge of the hands-on execution of a best-in-class SEO strategy across technical, offsite and content. You will help to identify technical SEO practices, and implement them across our websites. You will be armed and up to date with the latest SEO news and industry updates.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive organic revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of SEO initiatives, and ensure we are seeing ongoing growth in organic search across a range of natural and social search engines.&nbsp;This highly cross-functional role requires close collaboration with the search team, the wider marketing team, the content team, the brand team and the sites team among other stakeholders.&nbsp;&nbsp;What will you be responsible for /helping us to do?&nbsp;<ul><li>Executing robust SEO strategies across multiple sites that align with overall business goals.&nbsp;</li></ul><ul><li>Enhance on-page elements, including meta tags, headers, images, and internal linking structures.&nbsp;</li></ul><ul><li>Collaborate with the content team and plan and coordinate multi-language content writers to deliver high-quality, SEO-friendly content, and manage our blog content.&nbsp;</li></ul><ul><li>Detailed keyword research to uncover opportunities for content optimisation and growth.&nbsp;</li></ul><ul><li>Ensure all content adheres to the latest SEO best practices and is tailored to our target audience.&nbsp;</li></ul><ul><li>Conduct periodic content audits to identify areas for improvement and expansion.&nbsp;</li></ul><ul><li>Oversee site architecture, page speed, mobile responsiveness, and overall technical performance, ensuring continual improvement.&nbsp;</li></ul><ul><li>Work closely with the sites and UX teams to implement technical SEO enhancements.&nbsp;</li></ul><ul><li>Perform regular technical audits to maintain website health and ensure compliance with search engine guidelines.&nbsp;</li></ul><ul><li>Utilise tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, and other SEO platforms to track and monitor performance.&nbsp;</li></ul><ul><li>Analyse key SEO metrics, providing insights and actionable recommendations for improvement.&nbsp;</li></ul><ul><li>Stay informed about industry trends, algorithm updates, and best practices, adjusting strategies based on competitive and market insights.&nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp;Go City is looking for a SEO Specialist to join our holistic search team in the London office. You will be in charge of the hands-on execution of a best-in-class SEO strategy across technical, offsite and content. You will help to identify technical SEO practices, and implement them across our websites. You will be armed and up to date with the latest SEO news and industry updates.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive organic revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of SEO initiatives, and ensure we are seeing ongoing growth in organic search across a range of natural and social search engines.&nbsp;This highly cross-functional role requires close collaboration with the search team, the wider marketing team, the content team, the brand team and the sites team among other stakeholders.&nbsp;&nbsp;What will you be responsible for /helping us to do?&nbsp;<ul><li>Executing robust SEO strategies across multiple sites that align with overall business goals.&nbsp;</li></ul><ul><li>Enhance on-page elements, including meta tags, headers, images, and internal linking structures.&nbsp;</li></ul><ul><li>Collaborate with the content team and plan and coordinate multi-language content writers to deliver high-quality, SEO-friendly content, and manage our blog content.&nbsp;</li></ul><ul><li>Detailed keyword research to uncover opportunities for content optimisation and growth.&nbsp;</li></ul><ul><li>Ensure all content adheres to the latest SEO best practices and is tailored to our target audience.&nbsp;</li></ul><ul><li>Conduct periodic content audits to identify areas for improvement and expansion.&nbsp;</li></ul><ul><li>Oversee site architecture, page speed, mobile responsiveness, and overall technical performance, ensuring continual improvement.&nbsp;</li></ul><ul><li>Work closely with the sites and UX teams to implement technical SEO enhancements.&nbsp;</li></ul><ul><li>Perform regular technical audits to maintain website health and ensure compliance with search engine guidelines.&nbsp;</li></ul><ul><li>Utilise tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, and other SEO platforms to track and monitor performance.&nbsp;</li></ul><ul><li>Analyse key SEO metrics, providing insights and actionable recommendations for improvement.&nbsp;</li></ul><ul><li>Stay informed about industry trends, algorithm updates, and best practices, adjusting strategies based on competitive and market insights.&nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;RequirementsWhat skills do you have that are essential in this role?&nbsp;Essential:&nbsp;<ul><li>2+ years background as an SEO Manager or similar role – being familiar with all aspects of the process&nbsp;</li></ul><ul><li>Deep understanding of SEO principles, algorithms, and best practices.&nbsp;</li></ul><ul><li>Strong analytical skills with the ability to interpret data and derive actionable insights.&nbsp;</li></ul><ul><li>Excellent project management abilities, capable of managing multiple tasks concurrently.&nbsp;</li></ul><ul><li>Strong organisational skills with the flexibility to prioritise tasks according to shifting workflows.&nbsp;</li></ul><ul><li>Be able to present data and insights and articulate points clearly and concisely&nbsp;</li></ul><ul><li>Experience working with wider business teams on projects and campaigns to deliver results.&nbsp;</li></ul><ul><li>Excellent copywriting and CMS editing skills.&nbsp;</li></ul><ul><li>Commercially savvy with a versatile, can-do attitude.&nbsp;</li></ul><ul><li>Problem-solving mindset and a willingness to learn new technologies or skills.&nbsp;</li></ul><ul><li>High level of numeracy with strong attention to detail—proficiency in Excel is essential.&nbsp;</li></ul><ul><li>A team player with outstanding communication and collaboration skills, capable of building strong relationships within the company and with external partners.&nbsp;</li></ul><ul><li>Experience using third-party tools to analyse and interpret data and trends, including Google Search Console and SEO tools like SEMrush, Ahrefs, etc.&nbsp;</li></ul>&nbsp; Desirable:&nbsp;<ul><li>Experience working in a travel related business&nbsp;</li></ul><ul><li>Experience with executing Paid search campaigns&nbsp;</li></ul><ul><li>Experience with content writing, editing and publishing in a CMS&nbsp;</li></ul>BenefitsThe all-important perks:&nbsp;<ul><li>Competitive market rate salary&nbsp;</li></ul><ul><li>Discretionary bonus&nbsp;</li></ul><ul><li>Enhanced Pension Contributions&nbsp;</li></ul><ul><li>Life Assurance at 4 x base salary&nbsp;</li></ul><ul><li>Annual leave - 25 days per year + Bank Holidays&nbsp;</li></ul><ul><li>Buy Annual Leave scheme (up to 5 days each year)&nbsp;</li></ul><ul><li>Floating bank holiday&nbsp;</li></ul><ul><li>Upgraded Family Leave&nbsp;</li></ul><ul><li>Flexible and Hybrid working&nbsp;</li></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;

SEO Specialist - London

SEO Specialist

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp; &nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp; &nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com/</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp; &nbsp;Go City is looking for a Paid Search Specialist to join our holistic search team. This new role has been created to support the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend across global markets.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of Paid Search initiatives, and ensure we are seeing a profitable growth in pass sales.&nbsp;The role of Paid Search Specialist is responsible for managing search campaigns to ensure target metrics are delivered. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.&nbsp;

About us&nbsp;Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.&nbsp; &nbsp;For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.&nbsp; &nbsp;We listen to our customers, our partners, and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at <a href="https://gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">https://gocity.com/</a>.&nbsp;Summary of the role but also what our team are up to:&nbsp; &nbsp;Go City is looking for a Paid Search Specialist to join our holistic search team. This new role has been created to support the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of ad spend across global markets.&nbsp;&nbsp;Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive revenue growth. You'll help to develop strategies based on customer insights and market data, drive a range of Paid Search initiatives, and ensure we are seeing a profitable growth in pass sales.&nbsp;The role of Paid Search Specialist is responsible for managing search campaigns to ensure target metrics are delivered. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.&nbsp;RequirementsWhat will you be responsible for /helping us to do?&nbsp;<ul><li>Plan, execute and deliver paid search campaigns for Go City, ensuring all commercial metrics are delivered&nbsp;</li></ul><ul><li>Defining global strategies for Paid Search alongside the Holistic Search Director&nbsp;</li></ul><ul><li>Act as a mentor to paid search executives to ensure that tasks are prioritised most efficiently&nbsp;&nbsp;</li></ul><ul><li>Platform account management, budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion across Google and Bing&nbsp;&nbsp;</li></ul><ul><li>Data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimisation&nbsp;&nbsp;</li></ul><ul><li>Develop ‘test, learn and refine’ plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimisation&nbsp;</li></ul><ul><li>Support the testing of new channels, markets and platform betas&nbsp;</li></ul><ul><li>Manage workload across multiple paid search projects with particular focus on Google Ads and Microsoft Ads&nbsp;</li></ul><ul><li>Measure success of campaigns through development of analysis - reporting where enhancements can be made&nbsp;</li></ul><ul><li>Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance&nbsp;</li></ul><ul><li>Develop strong relationships within the marketing department and wider business&nbsp;</li></ul><ul><li>Work to develop and drive improved campaign efficiencies&nbsp;</li></ul><ul><li>Proactively keep abreast of the latest paid media trends to apply to the business, where applicable&nbsp;</li></ul><ul><li>We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day&nbsp;</li></ul><ul><li>Commitment to live and breathe our Company values in the delivery of your role and responsibilities &nbsp;</li></ul>As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;&nbsp;What skills do you have that are essential in this role?&nbsp;Essential:&nbsp;<ul><li>2+ years background in managing PPC campaigns (preferably with large budgets) on Google Ads and Microsoft Ads – Be familiar with all aspects of the process&nbsp;</li></ul><ul><li>Highly goal-orientated individual who is driven by sales targets and an ambition to succeed&nbsp;</li></ul><ul><li>Strong analytical abilities and experience producing, interpreting, and presenting management reports&nbsp;</li></ul><ul><li>Strong interpersonal and communication skills, both written and verbal&nbsp;</li></ul><ul><li>Demonstrated ability to use initiative, and curiosity to identify opportunities&nbsp;</li></ul><ul><li>Knowledge and working experience of Google Analytics and holistic search strategies&nbsp;</li></ul><ul><li>Excellent Excel skills as well as all other MS Office programs&nbsp;</li></ul><ul><li>Strong knowledge of B2C landscapes and the search landscape in general, preferably within the context of global markets&nbsp;</li></ul><ul><li>Product Feed management within Google and/or third-party tools&nbsp;</li></ul><ul><li>Sound understating of bid management software such as Skai (Kenshoo) or Google Search Ads 360&nbsp;</li></ul><ul><li>Sound understating of digital marketing in general, and in ecommerce&nbsp;</li></ul>Desirable:&nbsp;<ul><li>Experience working in a travel related business&nbsp;</li></ul><ul><li>Experience with executing SEO-related optimisations&nbsp;</li></ul><ul><li>Experience using bid management software such as Skai/Kenshoo or Google Search Ads 360 (DoubleClick Search)&nbsp;</li></ul>BenefitsThe all-important perks:&nbsp;<ul><li>Competitive market rate salary&nbsp;</li></ul><ul><li>Discretionary bonus&nbsp;</li></ul><ul><li>Enhanced Pension Contributions&nbsp;</li></ul><ul><li>Life Assurance at 4 x base salary&nbsp;</li></ul><ul><li>Annual leave - 25 days per year + Bank Holidays&nbsp;</li></ul><ul><li>Buy Annual Leave scheme (up to 5 days each year)&nbsp;</li></ul><ul><li>Floating bank holiday&nbsp;</li></ul><ul><li>Upgraded Family Leave&nbsp;</li></ul><ul><li>Flexible and Hybrid working&nbsp;</li></ul><ul><li>Dedicated time for personal professional development each month&nbsp;</li></ul><ul><li>Personal Learning Budget&nbsp;</li></ul><ul><li>Access to Mental Health First Aiders&nbsp;</li></ul><ul><li>Annual Explorer Passes allowance&nbsp;</li></ul><ul><li>EAP providing access to counselling, finance support etc&nbsp;</li></ul><ul><li>Cycle to Work Scheme&nbsp;</li></ul><ul><li>The usual sociable stuff (when restrictions allow)&nbsp;</li></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;&nbsp;&nbsp;&nbsp;

Paid Search Specialist - London

Paid Search Specialist

About usGo City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.We listen to our customers, our partners, and our team, to help improve our business every day.&nbsp; And that’s where you come in!&nbsp;&nbsp; For more information and a sneak at our product take a look at <a href="http://www.gocity.com" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>.Summary of the role but also what our team are up to:This role supports the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of mid-funnel ad spend across display, social and video (plus support of paid search execution, as required). The role of Paid Media Specialist is responsible for managing acquisition campaigns across global markets within the Direct Marketing team. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.

About usGo City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.&nbsp; In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.&nbsp; Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.We listen to our customers, our partners, and our team, to help improve our business every day.&nbsp; And that’s where you come in!&nbsp;&nbsp; For more information and a sneak at our product take a look at <a href="http://www.gocity.com" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>.Summary of the role but also what our team are up to:This role supports the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of mid-funnel ad spend across display, social and video (plus support of paid search execution, as required). The role of Paid Media Specialist is responsible for managing acquisition campaigns across global markets within the Direct Marketing team. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.RequirementsWhat will you be responsible for/helping us to do?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plan, execute and deliver display, social and video campaigns for Go City, ensuring all commercial metrics are delivered·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Apply creativity through video, image and text creation to continually increase profitable sales performance·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop ‘test, learn and refine’ plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimisation·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support the testing of new channels, markets and platform betas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Manage workload across multiple paid media projects including Meta (Facebook and Instagram), Google Ads, Microsoft Ads and more·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Measure success of campaigns through development of analysis - reporting where enhancements can be made·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop strong relationships within the marketing department and wider business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Work to develop and drive improved campaign efficiencies·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Proactively keep abreast of the latest paid media trends to apply to the business, where applicable·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Resident expert on display, social and video – able to articulate channel fundamentals, benefits and current approach at length with colleagues from all levels of the business·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commitment to live and breathe our Company values in the delivery of your role and responsibilitiesAs you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.What skills do you have that are essential in this role?Essential:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 2+ years background in managing PPC and paid social / display / video campaigns (preferably with large budgets) on Google Ads and/or Meta – familiar with all aspects of the process·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Highly goal-orientated individual who is driven by sales targets and an ambition to succeed·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong analytical abilities and experience producing, interpreting, and presenting management reports·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Strong interpersonal and communication skills, both written and verbal·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Demonstrated ability to use initiative, and curiosity to identify opportunities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent knowledge and working experience of Google Ads, Meta and Google Analytics·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent Excel skills as well as all other MS Office programs·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Excellent knowledge of the general display, social, video and search advertising landscape, preferably within the context of global markets·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sound understanding of bid management software such as Skai (Kenshoo) or Google Search Ads 360·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sound understanding of digital marketing in general, and in ecommerce·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sound understanding of other ad platforms e.g. Amazon, TikTok, Twitter, Reddit etcDesirable:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience executing successful lead generation campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience leveraging GenAI to augment creative execution·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience working on non-English campaigns·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Foreign language skillsBenefitsThe all-important perks:&nbsp;<ul><ul> <li>Competitive market rate salary</li> <li>Enhanced Pension Contributions</li> <li>Life Assurance</li> <li>Annual leave - 25 days per year + Bank Holidays</li> <li>Buy Annual Leave scheme (up to 5 days each year)</li> <li>Floating bank holiday(s)</li> <li>Upgraded Family Leave</li> <li>Work from Anywhere for up to 4 weeks per year</li> <li>Dedicated time for personal professional development each month</li> <li>Personal Learning Budget</li> <li>Access to Mental Health First Aiders</li> <li>Annual Explorer Passes allowance&nbsp;</li> <li>EAP providing access to counselling, finance support etc</li> <li>Cycle to Work Scheme</li> <li>Health care cash plan</li> </ul></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;

Paid Media Specialist - London

Paid Media Specialist

About usGo City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future.We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in! For more information and a sneak at our product take a look at<a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external"> www.gocity.com</a>&nbsp;Summary:As a Software Engineering Manager at Go City, you will play a crucial role in leading a team of Software Engineers for a key specific area of the business. You will lead, manage, mentor and inspire your team to create the best technology products they can, helping drive the business forward through the use of technology. You provide guidance on innovative and robust mobile app using Kotlin and Swift that enhance customer city experiences. Your role will involve close collaboration with the Engineering and Product teams to transform project requirements into actionable tasks. You will take ownership of architecting designs and services and provide advanced technical support. Proficiency in modern technologies and frameworks, along with a commitment to coding standards, is essential. You will mentor peers, foster a collaborative team environment, participating in daily stand-ups and sprints. With professional experience in shipping high-quality solutions to production, you will bring a deep understanding of technologies and tackle complex challenges with a proactive, creative approach. Our technologies: ·&nbsp;&nbsp; Kotlin - Coroutines, Flow and serialisation·&nbsp;&nbsp; Jetpack - Android Architecture Components (ViewModel, LiveData, Room, Work Manager, Navigation etc)·&nbsp;&nbsp; Jetpack Compose·&nbsp;&nbsp; Dependency Injection (Hilt, Dagger 2)·&nbsp;&nbsp; Material Design Components·&nbsp;&nbsp; Image Handling (Picasso, Glide, Coil)·&nbsp;&nbsp; Unit &amp; UI Testing (JUnit, Mockito, Espresso)·&nbsp;&nbsp; Networking (Retrofit)·&nbsp;&nbsp; MVVM, multi-module and clean architecture·&nbsp;&nbsp; Dependency Management (Cocoapods, Carthage, SPM)·&nbsp;&nbsp; &nbsp;Continuous Delivery (Circle CI &amp; Fastlane &amp; TestFlight)·&nbsp;&nbsp; &nbsp;Dependency Injection &amp; Composability·&nbsp;&nbsp; &nbsp;GitHub &amp; Jira·&nbsp;&nbsp; &nbsp;Networking (URLSession, Alamofire)·&nbsp;&nbsp; &nbsp;Unit &amp; UI Testing (XCTest &amp; XCUITest)·&nbsp;&nbsp; &nbsp;MVVM, Combine, Coordinators and modularity&nbsp;All complete tech stack can be viewed here:<a href="https://stackshare.io/companies/gocity" rel="nofollow noreferrer noopener" class="external">https://stackshare.io/companies/gocity</a>&nbsp;Our ways of working: ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Microservices ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Product management ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Scrum ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knowledge sharing Our engineering principles:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; High Availability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Observability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Performability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Security ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Testability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Releasability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You build it, you run it

About usGo City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future.We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in! For more information and a sneak at our product take a look at<a href="http://www.gocity.com/" rel="nofollow noreferrer noopener" class="external"> www.gocity.com</a>&nbsp;Summary:As a Software Engineering Manager at Go City, you will play a crucial role in leading a team of Software Engineers for a key specific area of the business. You will lead, manage, mentor and inspire your team to create the best technology products they can, helping drive the business forward through the use of technology. You provide guidance on innovative and robust mobile app using Kotlin and Swift that enhance customer city experiences. Your role will involve close collaboration with the Engineering and Product teams to transform project requirements into actionable tasks. You will take ownership of architecting designs and services and provide advanced technical support. Proficiency in modern technologies and frameworks, along with a commitment to coding standards, is essential. You will mentor peers, foster a collaborative team environment, participating in daily stand-ups and sprints. With professional experience in shipping high-quality solutions to production, you will bring a deep understanding of technologies and tackle complex challenges with a proactive, creative approach. Our technologies: ·&nbsp;&nbsp; Kotlin - Coroutines, Flow and serialisation·&nbsp;&nbsp; Jetpack - Android Architecture Components (ViewModel, LiveData, Room, Work Manager, Navigation etc)·&nbsp;&nbsp; Jetpack Compose·&nbsp;&nbsp; Dependency Injection (Hilt, Dagger 2)·&nbsp;&nbsp; Material Design Components·&nbsp;&nbsp; Image Handling (Picasso, Glide, Coil)·&nbsp;&nbsp; Unit &amp; UI Testing (JUnit, Mockito, Espresso)·&nbsp;&nbsp; Networking (Retrofit)·&nbsp;&nbsp; MVVM, multi-module and clean architecture·&nbsp;&nbsp; Dependency Management (Cocoapods, Carthage, SPM)·&nbsp;&nbsp; &nbsp;Continuous Delivery (Circle CI &amp; Fastlane &amp; TestFlight)·&nbsp;&nbsp; &nbsp;Dependency Injection &amp; Composability·&nbsp;&nbsp; &nbsp;GitHub &amp; Jira·&nbsp;&nbsp; &nbsp;Networking (URLSession, Alamofire)·&nbsp;&nbsp; &nbsp;Unit &amp; UI Testing (XCTest &amp; XCUITest)·&nbsp;&nbsp; &nbsp;MVVM, Combine, Coordinators and modularity&nbsp;All complete tech stack can be viewed here:<a href="https://stackshare.io/companies/gocity" rel="nofollow noreferrer noopener" class="external">https://stackshare.io/companies/gocity</a>&nbsp;Our ways of working: ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Microservices ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Product management ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Scrum ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Knowledge sharing Our engineering principles:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; High Availability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Observability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Performability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Security ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Testability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Releasability ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You build it, you run itRequirementsWhat will you be responsible for/helping us to do?Technical Leadership: ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with team members to shape project requirements into clear, actionable tasks·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead in the design, coding, review, testing, deployment, and maintenance of high-quality mobile apps·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide technical support and guidance, setting the standard for development excellence·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Address ambiguous challenges with creativity and a proactive mindsetTeam Participation:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Foster an open and collaborative environment by playing an active part in discussions amongst team members●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Play a key role in team ceremonies, leading discussions, offering viewpoints and technical guidance●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Prioritise tasks efficiently and uphold exceptional development standards●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Collaborate with the team to refine project requirements into actionable tasks while ensuring technical feasibilityTask Execution:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Drive tasks to successful completion, consistently meeting deadlines and pushing for excellence●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Uphold testing practices and code quality within the team●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain excellent coding standards and review processes to ensure high-quality applicationsTeam leadership:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Lead a team of mobile Software Engineers in the development and maintenance of core technology products·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Working with Product Management, develop the long-term strategy for your team and translate it into achievable goals·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Deliver regular updates within the team and to leadership·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; With your team, understand how all elements of the system software ecosystem work together and developing engineering and testing approaches that fit the overall strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Foster a culture of continuous engineering improvement through mentoring, feedback, and metrics·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Foster an environment where innovative ideas flourish, as part of find better ways of accomplishing our objective·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day. &nbsp;As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.&nbsp;What skills do you have that are essential in this role?Essential:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Degree in Computer Science or equivalent combination of technical education and work experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Deep experience as a software engineer, including building complex mobile applications·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Deep experience designing and developing mobile applications using Kotlin and Swift·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience influencing software engineering best practices within your team·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience in recruiting, hiring, mentoring/coaching and managing Software Engineers to improve their skills, and make them more effective·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience in communicating with users, other technical teams, and senior management to understand requirements, describe software product features, technical designs, and product strategy·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Highly flexible thinker and enjoys working in rapidly changing environment·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Offers in-depth support for complex technical decisions·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with mobile app tooling and build processes·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commitment to live and breathe our Company values in the delivery of your role and responsibilities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Champions exceptional coding practices and advanced software engineering methods·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Actively mentors and inspires peers, fostering a culture of professional growth and excellence·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Cultivates open and effective collaboration within the team, nurturing a dynamic and supportive work environment Desirable:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience with Spring Boot, React and Kubernetes desirable·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Master’s Degree in Computer Science or related field·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Experience as a software engineering manager building, leading and developing strong teams in the development of complex systems·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Track record of developing engineers through various career stages and building high-performance teams·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A deep understanding of the software development lifecycle, and a track record of shipping software on time·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Project management experience with agile development methodologyBenefitsThe all-important perks:&nbsp;<ul><ul> <li>Competitive market rate salary</li> <li>Enhanced Pension Contributions</li> <li>Life Assurance</li> <li>Annual leave - 25 days per year + Bank Holidays</li> <li>Buy Annual Leave scheme (up to 5 days each year)</li> <li>Floating bank holiday(s)</li> <li>Upgraded Family Leave</li> <li>Work from Anywhere for up to 4 weeks per year</li> <li>Dedicated time for personal professional development each month</li> <li>Personal Learning Budget</li> <li>Access to Mental Health First Aiders</li> <li>Annual Explorer Passes allowance&nbsp;</li> <li>EAP providing access to counselling, finance support etc</li> <li>Cycle to Work Scheme</li> <li>Health care cash plan</li> </ul></ul>&nbsp;We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.&nbsp;