David Smith

I love to problem-solve, and digital marketing is full of really interesting, ever-evolving challenges we need to find innovative solutions to. That's what gets me out of bed in the morning... that and the kids.

What do you love about your career choice?

What is your favourite holiday

I have a degree in Theoretical Physicals and I consider raisins to be the work of the devil himself!

What might people not know about you?

Learn about David Smith, a talented VP of direct marketing at Go City. Discover his journey here. Join our team and work alongside talented professionals like David!

Meet David Smith: Our VP Direct Marketing | Go City Careers

Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.&nbsp;&nbsp;We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in! For more information and to explore at our products, visit <a href="http://www.gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>&nbsp;About the RoleJob title: Regional Director – London &amp; DublinContract type: Permanent, full timeLocation: LondonReporting line: SVP Destination and Partnerships, EMEASummary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, &nbsp;while working to increase profitability through ongoing analysis and partnership efforts. &nbsp;You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the London and Dublin markets, although you should be open to any changes/expansion of this remit. This is an individual contributor role, with no direct people management responsibilities.What will you be responsible for/helping us to do?&nbsp; Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will: ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights.&nbsp; Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong contract and rate negotiation skills&nbsp;to craft agreements that strengthen partnerships and align with Go City strategic goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide strategic, high-touch account management&nbsp;for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a full understanding of the P&amp;L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong analytical skills and data insights&nbsp;to drive informed decisions and implement strategies that optimize performance and achieve business goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure competitive rates and inventory during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities.&nbsp; This may require travel and sometimes outside of business hours●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop incentive programs to motivate third party resellers●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build and oversee budgetary needs for your respective territory●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commitment to live and breathe our Company values in the delivery of your role and responsibilities

Go City is transforming the way people see and experience the world’s greatest destinations.&nbsp; We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.&nbsp;&nbsp;We listen to our customers, our partners and our team, to help improve our business every day.&nbsp; And that’s where you come in! For more information and to explore at our products, visit <a href="http://www.gocity.com/" target="_blank" rel="nofollow noreferrer noopener" class="external">www.gocity.com</a>&nbsp;About the RoleJob title: Regional Director – London &amp; DublinContract type: Permanent, full timeLocation: LondonReporting line: SVP Destination and Partnerships, EMEASummary of the role but also what our team are up to:As Regional Director, your primary responsibility will be to develop, onboard, maintain, and retain a high-quality portfolio of attractions and experiences, ensuring that our local customers see and experience the best of everything that your assigned destinations have to offer. We’re looking for someone who loves the art of contract and rate negotiation, using their expertise to create win-win scenarios that strengthen our client relationships. An integral part of the role will be to maintain a full understanding of the P&amp;L of your markets, &nbsp;while working to increase profitability through ongoing analysis and partnership efforts. &nbsp;You’ll be working closely with attraction partners to provide market data and incremental customer insights to align our mutual goals. This role is key to the Commercial department, which ensures that Go City’s global customer’s expectations are exceeded when visiting a Go City destination, while simultaneously balancing the commercial interests of our operation. Being the destination expert, you will be the face of Go City to our attraction partners and will bridge the gap between their needs and ours.This role will manage the London and Dublin markets, although you should be open to any changes/expansion of this remit. This is an individual contributor role, with no direct people management responsibilities.What will you be responsible for/helping us to do?&nbsp; Under the breadth and understanding of Go City’s multi-attraction pass offerings, pass management systems, proprietary market insights, and being local experts, Regional Directors will: ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop and sustain strategic partner relationships by utilizing Go City’s market insights and relevant external data insights.&nbsp; Provide strategy, revenue opportunities, and marketing opportunities with a consultative and analytical approach●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong contract and rate negotiation skills&nbsp;to craft agreements that strengthen partnerships and align with Go City strategic goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide strategic, high-touch account management&nbsp;for top-tier attractions, while utilizing low-touch account management strategies to support mid- and long-tail partners effectively●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a full understanding of the P&amp;L of your markets through ongoing analysis; raise any red flags that pose a risk to the financials of the business and implement solutions to mitigate these risks●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Leverage strong analytical skills and data insights&nbsp;to drive informed decisions and implement strategies that optimize performance and achieve business goals●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop business cases for development or improvement of Go City products in your markets to increase profitability for the business and/or improve the customer or partner journey●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ensure that all rates, inventory and content are consistently optimized on the Go City platform to maximize customer conversion and Go City profitability●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure competitive rates and inventory during high demand periods to meet Go City’s customer expectations and optimize Costs of Goods Sold●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Secure deals and promotions throughout the year as needed to support Go City’s merchandizing, and marketing initiatives●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build the portfolio of local attractions by introducing new attraction prospects into Go City’s ecosystem and retaining key partnerships●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Monitor the voice of customer to ensure we are solving problems and meeting (or exceeding) existing expectations from the partner and customer. Implement solutions to overcome pain points or improve the consumer or partner proposition●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Provide insights into Go City’s technology offering of integrations as needed from both the customer and partner perspective. Champion new technologies and innovative partnerships to remain competitive in the digital landscape●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Maintain a consistent presence in the field to frequently meet with partners, test Go City products, conduct market research, attend networking events, and develop sales opportunities.&nbsp; This may require travel and sometimes outside of business hours●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Serve as the local “expert” for the destination landscape in your market(s), including having a timely pulse on industry trends and the competition●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Open new businesses and increase production on local sales and/or affiliate accounts throughout the region. This includes training the new locations, incentivizing staff to grow sales, and managing contribution●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Develop incentive programs to motivate third party resellers●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Source, present, and execute marketing and promotional initiatives to grow market-share and improve customer awareness●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Support cross-departmental initiatives and projects aimed at improving the experience for both the partner and customer, while carefully balancing the company’s commercial performance●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Build and oversee budgetary needs for your respective territory●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Commitment to live and breathe our Company values in the delivery of your role and responsibilities RequirementsWhat skills do you have that are essential in this role?&nbsp; ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are fluent in both written and spoken English●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Ideally, you have strong pre-existing relationships in the tourism market locally●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have proven expertise in business development and excellent rates and contracts negotiation●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are a natural problem-solver, able to gain internal consensus to overcome obstacles and willing to roll up your sleeves to personally implement solutions●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You understand complex business models and pricing scenarios and thrive on data analysis. Data doesn’t intimidate you. You enjoy analysing it to make informed decisions●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are willing to work in a remote work environment and as such are an independent self-starter. You exhibit strong organizational skills●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have exceptional interpersonal and communication skills and proven experience building deep and influential relationships with key stakeholders, executive level clients and internal business partners●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have ability to adapt and prioritize in a fast-paced environment●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have an in-depth understanding of the attractions market●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You are proficient in Microsoft office suite tools, familiarity with Salesforce, JIRA, and/or Tableau would be an advantage●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You have strong project management, business analysis, interpersonal and communication skills●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You desire to work in an environment that is welcoming, open, transparent, curious, collaborative, challenging, results-driven, and fun!Location●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The role is hybrid – we require all our employees to work from the office at least two days per week. &nbsp;We also expect frequent visits to key strategic partners such as attractions, convention bureaus and travel trade organizations in your markets●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Travel to team meetings and industry trade shows will also be required from time to timeAs you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here. We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.&nbsp; BenefitsThe all-important perks:<ul> <li>Competitive market rate salary</li> <li>Enhanced Pension Contributions</li> <li>Life Assurance</li> <li>Annual leave - 25 days per year + Bank Holidays</li> <li>Buy Annual Leave scheme (up to 5 days each year)</li> <li>Floating bank holiday(s)</li> <li>Upgraded Family Leave</li> <li>Work from Anywhere for up to 4 weeks per year</li> <li>Dedicated time for personal professional development each month</li> <li>Personal Learning Budget</li> <li>Access to Mental Health First Aiders</li> <li>Annual Explorer Passes allowance&nbsp;</li> <li>EAP providing access to counselling, finance support etc</li> <li>Cycle to Work Scheme</li> <li>Health care cash plan</li> </ul>We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.