“I would say that my biggest achievement is building a team of strong marketers covering a wide variety of skillsets, experiences and capabilities across the Asia Pacific region”
Dawn Jeremiah VP Marketing and Ecommerce
What is your biggest achievement at Go City so far?
The best is yet to come, but if I had to pinpoint one thing so far, I would say that my biggest achievement is building a team of strong marketers covering a wide variety of skillsets, experiences and capabilities across the Asia Pacific region. We cover marketing and ecommerce in Southeast Asia, Greater China, South Asia and Oceania with specialized teams covering 7 languages. I hire not just for one's skillsets and experiences, but also for their personality, demeanour and drive. It's important that the team enjoys each other's company and work well alongside one another. Over the years, I have enjoyed watching them grow and continuously hit their goals.
What attracted you to Go City?
The warm, inclusive culture that was automatically apparent across teams and offices - this was especially obvious with the senior leadership team and my hiring manager during my interview process. When I joined Go City over 3 years ago, I remember thinking how nice and supportive everyone was while also being intelligent deep thinkers and on top of their game. Our marketing team possesses some of the brightest minds and best practices that I've seen in the travel industry as a whole.
What advice would you give to someone considering hitting that apply button?
We're always on the lookout for strong talents who are a great fit in a local and global setting. Please take the time to read and consider the description of the role in detail and what the requirements entail. And then, have a good think about how you can contribute and elevate the brand - whether you're a creative designer, or commercially driven sales professional, or a savvy growth marketer, we'd love to hear about your relevant experiences and what you can bring to the table!
What is something no one knows about you…?
I used to co-own an online store and social enterprise selling Southeast Asian ethnic wear with two other good friends. At the time, embroidered and hand-beaded ethnic wear did not come in ready-to-wear collections and were only made-to-order, making them inaccessible to many. Social enterprises were also a new concept in this part of the world. We managed to create a product model where the fabrics and materials were locally-sourced, modernizing our designs to fit contemporary customers while staying true to the culture. We also worked with tailors from disadvantaged backgrounds - providing them with opportunities in the form of steady incomes.